Mandate
Investor type, objective, target return, loss capacity, holding period, liquidity, concentration, currency exposure, governance rights and prohibited exposures.
J&P Sports Investments
And Marketing
→Index
Introduction / 01
Intro
“Sport has the power to change the world. It has the power to inspire. It has the power to unite people.”Nelson Mandela
J&P Sports Investments And Marketing is the specialist sports-commercial brand within the JP Sports Group operating ecosystem and the wider JP Organization portfolio.
This website sets out a proposed decision-support method: define authority, separate fact from assumption, examine value and risk, and build a credible route to the next decision.
The operating ecosystem is supported by a Korean registered entity and a company-confirmed U.S. operating route. J&P remains a specialist brand—not the legal name of a contracting entity. Every engagement must identify its responsible entity, jurisdiction, authority and scope in writing before work begins.
Official website www.jpsportsinm.com
Public enquiries welcome@jpsportsinm.com
Why sports / 02
The sports
sponsorship market
was forecast to pass
$100 billion
by 2030.
El Economista · 2023 forecast
Market evidence
Visible sponsorship can move intent.
107%
increase in global sponsorship spending tracked by Nielsen in the early part of 2021 as sports activity rebounded.
10%
average lift in purchase intent among exposed fans in Nielsen’s analysis of 100 sponsorships across seven markets and 20 industries.
Nielsen · March 2022
Historical measurement and forecasts are context, not guarantees of future performance.
Documented public record / 2022–23
FC Cartagena
Spain
Start with the right step.Become a partner.
In an official 2022 announcement, FC Cartagena stated that it had reached an agreement with the Seoul-based organisation it named “J&P Sports Investments and Marketing,” represented by Pietro Jun.
The club described Korean sponsorship development and international expansion for the 2022/23 season in the context of its LaLiga Impulso objectives.
What this establishes
FC Cartagena · official announcementThe club’s announcement, the named counterparty, the stated commercial scope and the stated season.
What it does not establishEquity ownership, a direct partnership with LaLiga, a guaranteed financial outcome or a continuing present-day agreement.
Proposed mandate workflow / 03
A five-stage
decision route
This proposed workflow keeps a mandate connected to evidence, authority, commercial logic and an accountable next decision.
Proposed workflow / 01
Mandate & Decision Fit
A mandate would define the decision owner, objective and limits before an asset or opportunity is discussed. Return objective, loss capacity, holding period, liquidity, concentration, currency, governance and exclusions would form the mandate filter.
- Objective, risk budget and holding period
- Authority, conflicts and decision rights
- Fit screen, exclusions and no-go conditions
Proposed workflow / 02
Commercial Underwriting
Where the evidence supports it, the commercial case would be rebuilt from contracts and operating drivers. Revenue quality, renewal probability, concentration, margins, cash conversion, working capital and capital expenditure would be separated from the story around them.
- Contracted, recurring and one-off revenue bridge
- Rights, audience, unit economics and concentration
- Normalised EBITDA, cash conversion and funding need
Proposed workflow / 03
Valuation & Capital Structure
Value would be triangulated rather than asserted. Where the data supports it, income, market and asset-based views may be compared before enterprise value is reconciled to equity value and the proposed security is tested against the risk taken.
- DCF, scenario-weighted NPV and terminal-value review
- Public comparables and precedent transactions
- Net debt, leases, contingencies and return waterfall
Proposed workflow / 04
Diligence & Decision Review
The thesis would be challenged, not defended. Relevant commercial, financial, legal, tax, operational, integrity and rights workstreams would feed one decision paper with red flags, conditions precedent and explicit kill criteria.
- Beneficial owner, authority and conflict checks
- Bull, base and bear case with sensitivities
- Approve, conditional, rework or decline
Proposed workflow / 05
Execution & Monitoring
If approved, a decision would become a controlled execution plan. Terms, milestones, ownership, reporting and escalation would be documented; performance would be compared with the original underwriting rather than a rewritten narrative.
- Term sheet, conditions precedent and closing plan
- Covenants, reserved matters and information rights
- KPI variance, liquidity runway and exit readiness
We
Introduce
Innovation
and
Revolution.
We don’t believe in physical borders.
Diligence & valuation design / 04
Define the evidence.
Test the downside.
Name the limits.
The proposed route examines the blind sides of a sports or entertainment opportunity before a commitment is considered.
Commercial assumptions, rights, counterparties, authority, costs, dependencies and delivery risks would be tested as part of the decision route. Specialist legal, tax, financial or technical review would be commissioned separately where required.
A player joining a team:
what value do they bring?
A partner entering a market:
what must be true first?
Illustrative decision framework / 05
Underwrite
the risk.
Then price it.
This is a proposed decision-support architecture, not evidence that every workstream has been executed on a prior transaction or that an established formal decision body exists. Exact scope would depend on the asset, jurisdiction, evidence and written mandate.
Underwriting
Revenue by rights, media, sponsorship, matchday, membership, merchandise, licensing, events and transfers; contracted versus recurring versus one-off; renewal, concentration, margin, cash conversion, working capital and capex.
Valuation
DCF or FCFF, WACC and terminal value where supportable; public comparables, precedent transactions, EV/Revenue and EV/EBITDA; asset or sum-of-the-parts view where relevant. Every method states its inputs and limitations.
Equity bridge
Enterprise value is reconciled through cash, financial debt, leases, minority interests, pensions, working-capital adjustments and contingent liabilities. Dilution, cap table and return waterfall are shown by stakeholder.
Downside
Bull, base and bear cases would test rights income, attendance, utilisation, sponsor renewal, player or talent cost, FX, rates, capex and exit multiple. A downside review would show break-even, liquidity runway, covenant headroom and the assumptions that can break the thesis.
Structure
Common or preferred equity, convertible, debt, revenue share, joint venture, licence or sponsorship structure is compared on seniority, security, liquidation preference, covenants, anti-dilution, reserved matters, information rights and milestone funding.
Diligence
Commercial, financial, legal, tax, operational, technology, integrity and reputation workstreams may cover beneficial ownership, sanctions, related parties, litigation, licences, IP and chain of title. Appropriately authorised specialists would be engaged where required.
Decision review
A decision paper would record the thesis, evidence, valuation range, sources and uses, key risks, conflicts, conditions precedent, monitoring KPIs, exit routes and kill criteria. The outcome would be approve, approve with conditions, rework or decline.
Reference disciplines—not claims of certification or regulatory status.
IFRS 13 · fair-value frameworkFATF · beneficial ownershipIllustrative mandate areas / 06
Where a mandate
may create value
Depending on the written scope, a sports mandate may examine rights, place, audience, culture and long-term operating value—not only a single transaction.
Team ownership & equity
Opportunity screening, mandate design, counterparty mapping and decision support before any transaction proceeds.
Sponsorship architecture
Teamwear, venue, match and programme propositions built around rights, audience value and measurable activation.
Stadiums & facilities
Commercial and cultural positioning for facilities, naming rights, development concepts and long-term place value.
Sports technology
Evaluation and market-entry support for performance, fan-engagement, analytics, wearable and immersive technologies.
Media & broadcasting rights
Audience, distribution and rights logic designed for reach, revenue and responsible international expansion.
Marketing & licensing
Brand, merchandise and licensing structures that connect sports properties with credible commercial demand.
Events & promotion
Event concepts, sponsorship models and delivery structures shaped around operations, audience and partner value.
Health, nutrition & performance
Commercial review of products and services that support performance, recovery and sustainable participation.
E-sports & online gaming
Market, platform and partnership analysis for competitive gaming, communities, media and related equipment.
Sports brand acceleration
Positioning, partnerships and market routes for emerging sports, fashion and athlete-led brands.
Each engagement requires a written scope, named counterparties and independent authorised advice wherever the work enters a regulated field.
Orwell Copy / 07
Written for
everyone.
“Orwell Copy” is adopted here as a current plain-language editorial discipline. Inspired by George Orwell’s argument that clear language supports clear thought, it does not mean simplified analysis. It means the reader can see facts, assumptions and risk without decoding the writer.
- 01
Use everyday words before specialist jargon; define the specialist term when it is necessary.
- 02
Name the actor, the action and the consequence. Prefer the active voice when the actor is known.
- 03
Label fact, estimate, forecast, target and opinion so the reader never has to guess which is which.
- 04
Give every material number its unit, period, source and relevant limitation.
- 05
Put risk beside benefit and conditions beside ambition—not in distant small print.
- 06
Cut any word that does not change the decision, but never cut a fact the decision needs.
Every public claim should survive three questions: What exactly happened? What proves it? What does it not prove?
Orwell Foundation · source essayWhy J&P
왜 J&P인가
Por qué J&P
Warum J&P
Decision first
A clear mandate before activity.
The objective, authority, evidence and decision owner are named before the work is represented as a commitment.Across borders
Commercial logic with cultural context.
Market access is treated as a relationship between people, institutions, rights, timing and local credibility.Evidence led
The record stays narrower than the ambition.
Historical announcements, forecasts and proposals are described for what they prove—not what we wish they proved.Built to move
From analysis to an accountable route.
A scoped recommendation would be translated into owners, dependencies, review points and an executable next decision.JP Organization / 08
Two jurisdictions.
One accountable route.
JP Organization is the portfolio and governance framework around the group’s specialist work. It is not a corporation or a legal parent. JP Sports Group is the operating ecosystem; J&P Sports Investments And Marketing is its specialist sports-commercial brand.
JP Organization · portfolio frameworkInformation ontology / organisation level
One object.
Five controls.
Every entity, brand, office, mandate and record is defined before it is linked. These controls keep portfolio language inside the boundaries of evidence and legal authority.
- 01Type
Classify the object: organisational framework, legal entity, operating group, brand, office, mandate, programme or record.
- 02Relationship
Use the evidenced verb—created, advised, operated, backed, governed or legally held. Never enlarge one into another.
- 03Authority
Name who may access, approve, contract, speak, sign, bind and carry responsibility.
- 04Evidence
Attach the source, date, contradiction, limitation and last review; keep fact, estimate, target and opinion distinct.
- 05State
Mark Fact, Internal Record, Approved Narrative, Proposal, Hold, Legacy or Retired/Merged—and retain the change history.
Evidence + authority before commitment. Provenance, governance, operations and narrative remain separate maps. A portfolio connection alone does not establish legal ownership, current authority or endorsement. Orwell Copy then translates the approved record into plain language without removing uncertainty.
01
Republic of Korea
제이피스포츠그룹주식회사
Korean registered business
- Record
- Business Registration No. 663-86-03272
- Status
- Registered 09 July 2024 · continuing-business record
Yongin administrative and correspondence address
7F, Academy Plaza, 9 Gangnamseo-roGiheung-gu, Yongin-si, Gyeonggi-do 16977Republic of KoreaKorean business-record source02
United States · Utah
JPSPG Utah Office
Executive & operating correspondence
- Record
- J&P Sports Investments And Marketing · United States operating route
- Status
- Correspondence by prior arrangement · no walk-in reception
Company-confirmed Utah correspondence address
2343 E Kensington AvenueSalt Lake City, Utah 84108United StatesJP Sports Group public office recordThese records identify entities supporting the operating ecosystem; they do not make this brand a broker, investment adviser, fund manager or custodian. Visits and deliveries require prior written arrangement.
Founder / European record
European work,
bounded by the record.
Pietro Jun is the founder and president of JP Sports Group. His independently documented Europe-facing record includes the Spain and Poland entries set out here; they do not imply ownership or a current-licence claim.
2022–23
Cartagena · Spain
Club-confirmed commercial agreement
FC Cartagena officially announced its agreement with the Seoul-based J&P brand, represented by Pietro Jun, for Korean sponsorship development and international expansion.
FC Cartagena · official announcement2024
Kraków · Poland
Founder-associated company record
JP sp. z o.o. was registered in Kraków on 18 April 2024. KRS-derived records identify Pietro Jun as president and sole shareholder.
KRS 0001101081 · KRS-derived company recordPietro Jun also appeared in the KFA’s 2022 historical intermediaries register under J&P Sportsmanagement. The recorded period ended on 31 December 2022; no current registration is claimed.
Agency partners & acknowledgements / 10
Specialist work.
Defined authority.
Current agency collaboration and past contributions are stated by mandate, evidence and authority—not by borrowing the identity of an employer or implying a wider appointment.
01
Current · independent agency-work partner
David Díaz
Football agency transactions · contract review & structuring
J&P mandate confirmed · public practice checked 24 July 2026
First recorded in company brochure · 13 December 2025
David Díaz works with J&P on selected cross-border football-agency matters. He reviews and structures agency, intermediary, player-employment, transfer, compensation and related commercial agreements.
Selected review scope
- Agency & intermediary mandates
- Player employment, transfer & compensation
- Exclusivity, fees, termination & conflicts
- Governing law & cross-border execution risk
For J&P, the work is transaction-side: testing authority, mandate scope, fee and success triggers, termination rights, conflicts, compensation mechanics and executable cross-border obligations. His work has included reviewing structures for high-value international football opportunities.
Public professional record
Baker McKenzie identifies David as head of its Madrid Sports Law practice and records regular work for professional athletes, clubs, agents and intermediaries on contracts, transfers and compensation, as well as European football M&A for foreign investors. Chambers Europe 2026 ranks him Band 2 in Sport.This is a defined football-agency transaction mandate—not personal representation of Pietro Jun, criminal defence, investment management or J&P’s day-to-day management. “Partner” describes selected agency work only. David is not a director, officer, employee, equity partner, custodian, investment decision-maker, authorised signatory or spokesperson of any JP entity and has no authority to bind J&P or any JP entity.
The relationship is independent of Baker McKenzie. Naming David’s public professional affiliation does not imply that the firm participates in, endorses or assumes responsibility for J&P. Named-player references are not used as client claims: confidential review work is described by mandate and risk scope unless public attribution is authorised.
02
Previous · independent
Elena Sánchez Tirado
Former independent research contributor
Historical company record · 13 December 2025
Company brochure · 13 December 2025
Elena Sánchez Tirado previously contributed external research, analysis and non-binding perspectives to J&P. We thank her for her contribution and wish her the very best in her continuing career.
That contribution was separate from CARLES | CUESTA, her studies and any past or current employer. No current J&P appointment, continuing mandate, employer involvement, responsibility, representation or endorsement is stated or implied.
David Díaz’s current relationship is limited to the independent football-agency transaction work stated above. Elena Sánchez Tirado’s entry records a former contribution and no continuing mandate. Neither person has authority to bind J&P. No employer, firm, school or other organisation is presented as instructing, supervising, approving, endorsing or assuming responsibility for either relationship.
Selected JP portfolio routes / 11
Different work.
The proper door.
These are selected public routes in the JP portfolio. The listing describes working lineage and audience—not subsidiaries, separate legal entities or identical contracting authority.
JP Sports Group
Sports operating ecosystem
Operating ecosystemJ&P Sportsmanagement
Athlete-management and scouting lineage
Historical/public brand · no current licence impliedERESFUTBOLISTA
Athlete and family pathway
Public-facing programme brandSense & Sensibility Work Studio
B2C sponsorship brand
Official public routewww.curetocommonapproaches.comConfidential evidence
Where a counterparty authorises disclosure, underlying materials may be reviewed under NDA. Confidentiality does not turn a proposal, introduction or target into a completed result.
Discuss an evidence reviewREPUBLIC OF KOREA · UNITED STATES OF AMERICA · EUROPEAN RECORD
Contact
+82 10 3991 1067WhatsApp enquiries are welcome. You can also give us a call.
Commercial · welcome@jpsportsinm.comJP Org routing · trade@jporganization.artFounder-level · jp@jporganization.artInstagram · @jpsportsinmOpen WhatsApp United States · +1 910 273 3632